Valley Store Equipment's Blog

Question:

I have a lot of items I need to display, but I would like a more “homey,” comfortable feel to my store without all the standard shelving. Any suggestions?
=====
If you would like to add some warmth to your retail environment, think of the things at home that make you feel most comfortable. Having those items in mind when you shop will open your imagination to how a retail fixture might lend that same warmth to your store. I refer to these fixtures as “boutique-style.” A boutique style promotes a certain atmosphere with clients, possibly nostalgic of a bygone era or memories of growing up. For example, an upscale candy store may offer candy dispensers and candy reminiscent of the 1920’s. Top it off with employee uniforms from the roaring 20’s and you’ve got a memorable theme taking the customer on an imaginary journey back in time.

Some unique fixtures to consider when promoting a cozy atmosphere may include:

Nesting Tables – are decorative tables that would likely fit the décor of one’s home and offer plenty of display space as well. They are usually sold as a set of 2-3 tables of different size and height for clustered presentation or spaced throughout your store. These are especially popular with family stores as each table is at a level accommodating people at different heights. For instance, the larger table may have t-shirts for men and the smallest may have clothing for a toddler or ‘tween. Nesting tables are a flexible and appealing fixture in any retail location.

Scrolled Fixtures – are always popular with ladies clothing or accessory shops offering ornamental curling and shapely accessories. The best example of this is the Aaron Contemporary line with fixtures for various product display; jewelry, millinery, scarves, hangers, clothing racks, mirrors and many others. (See Aaron Contemporary)

Antique Clothing Forms – are a huge favorite, not only with clothing shops, but with all types of stores, decorating the forms in every manner imaginable. The Jersey forms can be pinned with sequins or decorative stone, spray painted with graffiti, laden with jewelry or plastic fruit. Metal forms are hung with lights, lit on the inside with light clothing on outside, a decorative heart on the inside with revealing top…the possibilities limited only by your imagination.




Wood Hangers – epitomize class and distinction, especially when matched with coordinating nesting tables. There are numerous styles and colors of hangers for various clothing, from child to adult size; a great investment for an upscale look in any environment.



Wood Store Displays – offer a down home atmosphere, as though you are visiting an old country store in the 1950’s. Country décor has a calming effect, much like your grandma’s kitchen where you sit and visit, exploring all her fun, kitchy stuff. This setting is perfect for retail as it encourages customers to stay longer, look around and ultimately purchase. Wood store displays paired with interesting product are a great combination for increasing retail sales.


These are just a few examples of fixtures and displays that lend a homey, comfortable atmosphere to your retail location. Best of luck creating your own distinct retail environment!