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With the challenging economy and competitive retail market, a lot of our customers discuss how they promote their store/company without spending a lot of money. The answer is always great service, great service, and great service!

Following is a situation Valley Store Equipment (VSE) had with a supplier that will keep us a customer for life…

As a VSE salesperson, sometimes I have a fixture emergency; somebody needs to open his shop that weekend and is missing a piece or part or he forgot to order an item and needs it right away. One day, a lady called VSE. She needed some acrylic displays ASAP for a tradeshow in two days. She placed the order and VSE requested her displays to be shipped that day. VSE received a phone call from the acrylics representative that the freight carrier was too late and had not picked up the shipment. We offered to scramble and find another carrier, but our rep. said he would drop the order off at the carriers on his way home. This is a million $ company that was willing to drop a $25 order at the carrier to retain our business. Since this occurrence, VSE goes out of their way to send significant business to this supplier. It’s a win-win situation!

In business, it’s the extra little things you do that keep your customers coming back to you; taking that extra step, taking an extra minute or making that additional phone call can be the small activities applied everyday that add up to big success with your customers. That is our idea of great customer service and running a smart business!

Let us know: What’s your idea of great customer service?