Question:

I am so tired of the standard black, white and chrome fixtures. What fixtures can I use in my store that are unique and different?
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This is a common question for retailers across the country. We are always looking for something new and different to catch the eye of prospective customers. If you already have the standard black, white and chrome, you may consider implementing a retail system to complement the fixtures you already have.

A retail system is a line of fixtures of the same style. Some lines have more options than others so you will want to discuss with a VSE representative exactly what you are trying to accomplish so they can give you suggestions. Whether your retail location has an industrial, pop-culture, retro or ultra modern look, there is a system for you.

Some suggestions would be the following:

Pearl District is an upscale line of fixtures mixing brushed satin nickel and reversible wood melamine shelves to promote clean lines and extreme durability. Pearl District offers the custom look without the custom price tag.

Mod Fusion implements a clean, unique chrome and steel hybrid style. With round tubing and sheet steel this futuristic look displays products with shiny, clustering tables, chrome accessories and Hard Rock Maple finish shelves. Mod Fusion looks well with other fixtures; keep in mind hardware may not be compatible with your present line.

Chainlinx is an industrial look great for skate and urban shops to convey street smart design. Chain link fencing portrays a gritty, downtown feel with accessories not typically considered “gritty.” For example, the nesting tables, equated with upscale scent shops, have been transformed with chain link and epoxy grey to convey an upscale slant to an urban landscape. This line also goes well with black and chrome.

Aaron Contemporary is a line of raw steel fixtures with a clear coat finish that includes scrolling elements for a “steel magnolia” design. This line is very popular in lingerie, dress and ultimately very feminine shops. With this line, a little goes a long way. Choosing certain items to be placed or mounted throughout your shop will change the entire look. Considering many women buy Aaron Contemporary items for their homes, you know it’s a look that will attract the discerning customer.

I hope this gives you a few ideas!